WSM Williams Sonoma Inc stock chart & analysis
Conviction 21Consumer DiscretionaryScan · Fri, Nov 6, 2026Williams Sonoma Inc (WSM) closed at $254.06 (-1.76%) on Nov 6, 2026. Its latest daily candle is a gravestone doji. Price is above its 50-day and above its 200-day moving average. RSI(14) 53, RS Rating 87, -7.4% from its 52-week high, +42.3% year to date. Sector: Consumer Discretionary · Retail-Home Furniture, Furnishings & Equipment Stores.
Financials as of Sun, Aug 2, 2026 · quarterly.
WSM technical analysis
Trend
WSM is in an uptrend: price is above the 50-day, which is above the 200-day moving average. It closed 6.5% above the 50-day ($238.65) and 17.8% above the 200-day ($215.65). ADX(14) at 24 points to a moderate trend. It meets 8 of 8 trend-template criteria.
Momentum
RSI(14) is 53, in the bullish half of its range. MACD crossed below its signal line on the latest session. Its RS Rating of 87 puts its weighted 12-month performance ahead of about 87% of the US market.
Volume and volatility
Volume on the latest session ran 0.4× its 20-day average. It trades about $262.1M a day on average. ATR(14) is $8.83, 3.5% of price — its typical daily range.
Key levels
The 52-week range is $165.51 to $274.45; price is 7.4% below the high and 53.5% above the low. The VWAP anchored at the 52-week high is $260.95, above price.
Performance
WSM returned +0.5% (1 week), +6.3% (1 month), +1.3% (3 months), +39.5% (6 months), +27.7% (1 year), +42.3% (year to date).
About Williams Sonoma Inc
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the nearly $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (180) provides casual home accessories. West Elm (116) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (43) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Retail-Home Furniture, Furnishings & Equipment Stores · Listed 1983 · 19,800 employees
Signal lifecycle
How this symbol has moved through the lanes across 60 scans — each scan is re-classified from that day's price, so gaps are days it dropped off the board entirely.
- Setting upOct 9 – Oct 144 scans
- Breaking out nowOct 151 scan
Congress activity
Disclosed STOCK Act trades in WSM · 2 recent
Insider activity
SEC Form 4 transactions in WSM · open-market 3 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Bracey Esi Eggleston Director · Deferred Stock Units · 2026-11-02 | Grant | 107 | — | 2026-11-02 | 2026-11-04 |
Campion Andrew Director · Deferred Stock Units · 2026-11-02 | Grant | 107 | — | 2026-11-02 | 2026-11-04 |
Huffington Arianna Director · Common Stock · 2026-11-02 | Grant | 103 | — | 2026-11-02 | 2026-11-04 |
Ready William J Director · Deferred Stock Units · 2026-11-02 | Grant | 114 | — | 2026-11-02 | 2026-11-04 |
Howie Jeffrey EVP CHIEF FINANCIAL OFFICER · Common Stock · 2026-09-12 | Exercise | 6.98K | — | 2026-09-12 | 2026-09-15 |
Howie Jeffrey EVP CHIEF FINANCIAL OFFICER · Common Stock · 2026-09-12 | Tax | 3.94K | $891K | 2026-09-12 | 2026-09-15 |
Howie Jeffrey EVP CHIEF FINANCIAL OFFICER · Restricted Stock Units · 2026-09-12 | Exercise | 6.98K | — | 2026-09-12 | 2026-09-15 |
Yearout Karalyn EVP CHIEF TALENT OFFICER · Common Stock · 2026-08-07 | Sell | 522 | $129K | 2026-08-07 | 2026-08-10 |
ALBER LAURA PRESIDENT & CEO · Common Stock · 2026-07-15 | Sell | 1K | $219K | 2026-07-15 | 2026-07-17 |
ALBER LAURA PRESIDENT & CEO · Common Stock · 2026-07-15 | Sell | 8.55K | $1.9M | 2026-07-15 | 2026-07-17 |
SEC filings
EDGAR filings in WSM · 10 recent
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