ULTA Conviction 52 Long Consumer Discretionary Scan · Thu, Sep 24, 2026 Ascending triangle triangle
Ulta Beauty, Inc. (ULTA) closed at $548.76 (+0.91%) on Sep 24, 2026. It is in the "Setting up" lane with a ascending triangle pattern. Price is above its 50-day and below its 200-day moving average. RSI(14) 54, RS Rating 72, -22.4% from its 52-week high, -11.5% year to date. Sector: Consumer Discretionary · RETAIL-RETAIL STORES, NEC.
↓ Insider sell▲ Congress buy▼ Congress sell
StockSetups
440 460 480 500 520 540 560 580
Jun 26 Jul 15 Aug 3 Aug 19 Sep 8 Sep 24
WSB mentions · 24h change latest +0.00% · 1 mentions
Jun 26 Jul 15 Aug 3 Aug 19 Sep 8 Sep 24
Trade plan Long Reward : Risk 1.73 Risk
Stop
541.03
-4.4% to stop
Reward
Target 1
608.49
+7.6% to target
Stretch
Target 2
651.27
+15.1% to T2
Risk : reward balance
Risk to stop Reward to target
Levels are derived from the pattern's structure (resistance, support and ATR) — a mechanical plan, not financial advice. Size positions to your own risk tolerance.
Price 548.76
Change +0.91%
Gap +1.14%
Rel volume 0.71×
Avg volume 689.45K
Avg $ vol 373.67M
SMA 20 544.97
SMA 50 527.11
SMA 200 557.22
Price vs 50 +4.11%
Price vs 200 -1.52%
MA stack mixed
50/200 cross —
Supertrend up · 509.38
RSI (14) 54
MACD hist -0.97
MACD cross —
Stoch %K / %D 52 / 51
ADX (14) 16
+DI / −DI 23 / 19
RSI divergence —
MACD divergence Bearish
ATR % 3.00%
ADR % 3.09%
52w high 706.82
52w low 450.75
From 52w high -22.36%
Above 52w low +21.74%
New 52w high No
Squeeze On · 7d
Bollinger width 7.38%
%B 0.59
Donchian pos 69.90%
Donchian high 568.44
Donchian low 503.05
AVWAP (52w high) 524.73
vs AVWAP high +4.58%
AVWAP (52w low) 515.32
vs AVWAP low +6.49%
OBV trend Flat
Chaikin MF (20) 0.03
Today vs 20d 0.71×
Avg vol (14d) 553.29K
Avg vol (20d) 689.45K
Avg $ vol (20d) 373.67M
Market cap 23.46B
RS Rating 72 / 99
RS 3m (vs SPY) +8.53%
RS 6m (vs SPY) -12.52%
RS line new high No
Trend template 4/8
Technical rank 60.6
1 week +0.93%
1 month +2.15%
3 months +13.03%
6 months +4.30%
1 year +4.61%
YTD -11.50%
P/E 20.34
P/B 8.88
P/S 1.89
P/FCF 21.97
EPS 25.64
Div yield 0.27%
ROE 43.63%
ROA 16.56%
Debt/Eq 0.43
Current 1.35
EV/EBITDA 13.33
Gross margin 39.10%
Net margin 9.31%
Rev growth 9.71%
EPS growth -3.97%
Price target 632.94
Target upside 15.34%
Analyst rating Buy
Institutional 114.08%
Ent. value 24.44B
Revenue 3.04B
Net income 282.01M
Gross profit 1.19B
Free cash flow 1.07B
Industry RETAIL-RETAIL STORES, NEC
Exchange Nasdaq
Shares out 42.99M
Employees 65K
Listed Thu, Oct 25, 2007
Free float 43.46M
Float % 99.8%
Short interest 2.24M
Days to cover 2.8d
Short volume 50.5%
Squeeze score 31 / 100
Next earnings —
EPS forecast —
Last EPS vs est $6.55 vs $6.21
Last surprise +5.5% beat
Setup grade C
Conviction 52 / 100
Pattern quality 55%
Tech rank 60.6 / 100
Group rank 41 / 100
Status lane Setting up
Setup direction Long
Pattern family Triangle
Resistance 565.71
Support 522.93
Days since event —
Candle confirm —
Financials as of Sat, Aug 1, 2026 · quarterly.
Signal lifecycle How this symbol has moved through the lanes across 60 scans — each scan is re-classified from that day's price, so gaps are days it dropped off the board entirely.
Broke out
Jul 30 – Aug 10
8 scans
→ Setting up
Sep 14 – Sep 18
4 scans
→ Breaking out now
Sep 21
1 scan
→ Broke out
Sep 22
1 scan
→ Setting up
Sep 23 – Sep 24
2 scans
Recent news WOOF vs. ULTA: Which Stock Should Value Investors Buy Now? Yahoo Finance · Wed, Sep 23, 2026 Ulta Beauty CEO Kecia Steelman Sells 2,000 Shares for $1.1 Million Motley Fool · Wed, Sep 23, 2026 Flower Knows Marks 10 Year Anniversary with Limited-Time U.S. Retail Expansion into Ulta Beauty Store Nationwide, Alongside Blockbuster Experiential Brand Moments Yahoo Finance · Wed, Sep 23, 2026 3 Reasons We’re Fans of Ulta (ULTA) Yahoo Finance · Mon, Sep 21, 2026 Member Side Amount Traded Filed PTR Other — — 2026-03-09 PDF Valerie Hoyle
house · D · OR · traded 2025-09-23
Sell $1K–$15K 2025-09-23 2025-10-10 PDF Greg Landsman
house · OH · traded 2024-05-29
Buy $15K–$50K 2024-05-29 2024-08-08 PDF
Insider Side Shares Value Traded Filed Steelman Kecia
President and CEO · Common Stock · 2026-09-17
Sell 2K $1.1M 2026-09-17 2026-09-21 Olson Brieane Lee
Director · Common Stock · 2026-09-01
Grant 271 — 2026-09-01 2026-09-02
144 144 Proposed insider sale Thu, Sep 17, 2026 144 144 Proposed insider sale Fri, Sep 11, 2026 10-K/Q 10-Q Quarterly report Thu, Aug 27, 2026 8-K 8-K Earnings Thu, Aug 27, 2026 8-K 8-K Management change Mon, Aug 17, 2026 13D/G SCHEDULE 13G Passive 5% stake Tue, Aug 4, 2026 8-K 8-K Management change Tue, Jul 14, 2026 144 144 Proposed insider sale Mon, Jun 15, 2026 8-K 8-K Material event Tue, Jun 9, 2026 PROXY DEFA14A Proxy statement Fri, Jun 5, 2026 Get daily signals & real-time alerts. StockSetups scans ~12,300 US stocks & ETFs after every close and sorts every long setup into four ranked lanes — each with a trade plan — plus an always-on engine firing 35+ real-time intraday alerts. Free for 14 days, cancel in one click.
Start free — 14-day full access → Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.
