ULTA Ulta Beauty, Inc. stock chart & analysis
Conviction 34Consumer DiscretionaryScan · Fri, Nov 6, 2026Ulta Beauty, Inc. (ULTA) closed at $644.76 (-0.78%) on Nov 6, 2026. Price is above its 50-day and above its 200-day moving average. RSI(14) 64, RS Rating 91, -9.8% from its 52-week high, +6.6% year to date. Sector: Consumer Discretionary · Retail-Retail Stores, Nec.
Financials as of Sat, Aug 1, 2026 · quarterly.
ULTA technical analysis
Trend
ULTA is in an uptrend: price is above the 50-day, which is above the 200-day moving average. It closed 12.0% above the 50-day ($575.78) and 16.7% above the 200-day ($552.19). The 50-day crossed above the 200-day (a golden cross) 9 sessions ago. ADX(14) at 41 points to a strong, established trend. It meets 5 of 8 trend-template criteria.
Momentum
RSI(14) is 64, in the bullish half of its range. The MACD histogram is positive. A bearish RSI divergence is in place. A bearish MACD divergence is in place. Its RS Rating of 91 puts its weighted 12-month performance ahead of about 91% of the US market.
Volume and volatility
Volume on the latest session ran 0.8× its 20-day average. It trades about $307.6M a day on average. ATR(14) is $18.52, 2.9% of price — its typical daily range. Chaikin Money Flow (0.28) shows accumulation.
Key levels
The chart pattern's support is $532.41 and its resistance $648.37. The 52-week range is $443.60 to $714.97; price is 9.8% below the high and 45.3% above the low. The VWAP anchored at the 52-week high is $533.09, below price.
Performance
ULTA returned +0.7% (1 week), +14.2% (1 month), +17.5% (3 months), +23.6% (6 months), +23.5% (1 year), +6.6% (year to date).
About Ulta Beauty, Inc.
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Retail-Retail Stores, Nec · Listed 2007 · 65,000 employees
Signal lifecycle
How this symbol has moved through the lanes across 60 scans — each scan is re-classified from that day's price, so gaps are days it dropped off the board entirely.
- Setting upSep 14 – Sep 184 scans
- Breaking out nowSep 211 scan
- Broke outSep 221 scan
- Setting upSep 23 – Oct 67 scans
- Breaking out nowOct 81 scan
- Broke outOct 91 scan
- Retesting breakoutOct 121 scan
- Broke outOct 13 – Oct 195 scans
Congress activity
Disclosed STOCK Act trades in ULTA · 3 recent
Insider activity
SEC Form 4 transactions in ULTA · open-market 1 sell
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Steelman Kecia President and CEO · Common Stock · 2026-09-17 | Sell | 2K | $1.1M | 2026-09-17 | 2026-09-21 |
Olson Brieane Lee Director · Common Stock · 2026-09-01 | Grant | 271 | — | 2026-09-01 | 2026-09-02 |
SEC filings
EDGAR filings in ULTA · 10 recent
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Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.