SMPL Simply Good Foods Co stock chart & analysis
Conviction 8Consumer StaplesScan · Fri, Nov 6, 2026Simply Good Foods Co (SMPL) closed at $12.05 (-3.98%) on Nov 6, 2026. Price is above its 50-day and below its 200-day moving average. RSI(14) 58, RS Rating 21, -45.2% from its 52-week high, -40.0% year to date. Sector: Consumer Staples · Food and Kindred Products.
Financials as of Sat, May 30, 2026 · quarterly.
SMPL technical analysis
Trend
SMPL's moving averages are mixed — no clean uptrend or downtrend. It closed 13.7% above the 50-day ($10.60) and 4.6% below the 200-day ($12.64). ADX(14) at 23 points to a moderate trend. It meets 2 of 8 trend-template criteria.
Momentum
RSI(14) is 58, in the bullish half of its range. MACD crossed above its signal line 5 sessions ago. Its RS Rating of 21 puts its weighted 12-month performance ahead of about 21% of the US market.
Volume and volatility
Volume on the latest session ran 0.7× its 20-day average. It trades about $26.7M a day on average. ATR(14) is $0.6767, 5.6% of price — its typical daily range. Chaikin Money Flow (0.07) shows accumulation.
Key levels
The chart pattern's support is $9.39 and its resistance $11.33. The 52-week range is $9.38 to $22.00; price is 45.2% below the high and 28.5% above the low. The VWAP anchored at the 52-week high is $12.96, above price.
Performance
SMPL returned +7.1% (1 week), +19.2% (1 month), +11.5% (3 months), -1.7% (6 months), -41.4% (1 year), -40.0% (year to date).
About Simply Good Foods Co
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
Food and Kindred Products · Listed 2016 · 328 employees
Congress activity
Disclosed STOCK Act trades in SMPL · 1 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 Tim Moore house · NC · traded 2026-02-11 | Buy | $15K–$50K | 2026-02-11 | 2026-02-11 |
Insider activity
SEC Form 4 transactions in SMPL · open-market 2 buys
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
DALEY CLAYTON C JR Director · Common Stock · 2026-05-14 | Buy | 10K | $118K | 2026-05-14 | 2026-05-18 |
WEST DAVID J Director · Common Stock · 2026-05-12 | Gift | 261K | $0 | 2026-05-12 | 2026-05-13 |
WEST DAVID J Director · Common Stock · 2026-05-12 | Gift | 87K | $0 | 2026-05-12 | 2026-05-13 |
KILTS JAMES M Director · Common Stock · 2026-04-23 | Other | — | — | 2026-04-23 | 2026-04-24 |
KILTS JAMES M Director · Common Stock · 2026-04-23 | Buy | 80K | $991K | 2026-04-23 | 2026-04-24 |
Bealer Christopher J Chief Financial Officer · Common Stock · 2026-04-16 | Tax | 2.36K | $27K | 2026-04-16 | 2026-04-17 |
SEC filings
EDGAR filings in SMPL · 4 recent
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Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.