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MO
SetupConviction 79LongConsumer StaplesScan · Thu, Jun 25, 2026Flat basebase
MO$73.21+1.58%
ResistanceSupportVol 14Insider sellCongress buyCongress sell2
Vol MA14 9.57M
Mar 26Apr 14May 1May 19Jun 8Jun 25
WSB mentions · 24h changelatest +0.00%· 1 mentions
Mar 26Apr 14May 1May 19Jun 8Jun 25
Trade plan
LongReward : Risk0.93Entry
Entry
73.75
Risk
Stop
67.65
-8.3% to stop
Reward
Target 1
79.43
+7.7% to target
Stretch
Target 2
85.11
+15.4% to T2
Risk : reward balance
Risk to stopReward to target
Levels are derived from the pattern's structure (resistance, support and ATR) — a mechanical plan, not financial advice. Size positions to your own risk tolerance.
Price73.21
Change+1.58%
Gap-0.82%
Rel volume1.97×
Avg volume9.21M
Avg $ vol652.29M
SMA 2070.81
SMA 5070.19
SMA 20064.71
Price vs 50+4.30%
Price vs 200+13.13%
MA stackbullish
50/200 cross—
Supertrenddown · 73.22
RSI (14)59
MACD hist0.11
MACD crossbull · 0d
Stoch %K / %D90 / 74
ADX (14)14
+DI / −DI32 / 21
RSI divergence—
MACD divergence—
ATR %+2.28%
ADR %2.13%
52w high74.55
52w low54.72
From 52w high-1.80%
Above 52w low+33.79%
New 52w highNo
SqueezeOff
Bollinger width7.77%
%B0.94
Donchian pos90.49%
Donchian high73.75
Donchian low68.07
AVWAP (52w high)71.34
vs AVWAP high+2.62%
AVWAP (52w low)66.86
vs AVWAP low+9.49%
OBV trendUp
Chaikin MF (20)0.06
Today vs 20d1.97×
Avg vol (14d)9.57M
Avg vol (20d)9.21M
Avg $ vol (20d)652.29M
Market cap122.25B
RS 3m (vs SPY)-0.21%
RS 6m (vs SPY)+16.37%
RS line new highNo
Trend template7/8
Technical rank78.3
1 week+6.18%
1 month+1.16%
3 months+14.79%
6 months+24.91%
1 year+22.20%
YTD+27.74%
P/E17.60
P/B-38.07
P/S5.25
P/FCF13.47
EPS4.12
Div yield5.69%
ROE-216.35%
ROA20.09%
Debt/Eq-7.66
Current0.62
EV/EBITDA14.10
Gross margin62.47%
Net margin29.84%
Rev growth-3.08%
EPS growth-38.33%
Price target71.75
Target upside-1.99%
Analyst ratingBuy
Institutional72.22%
Ent. value143.32B
Revenue5.43B
Net income2.18B
Gross profit3.51B
Free cash flow9.07B
IndustryCIGARETTES
ExchangeNYSE
Shares out1.67B
Employees5.9K
ListedThu, Jun 1, 1972
Free float1.67B
Float %99.9%
Short interest52.49M
Days to cover6.8d
Short volume50.7%
Squeeze score53 / 100
Next earningsThu, Jul 30, 2026 · pre-mkt (35d)
EPS forecast$1.48 · 5 est
Last EPS vs est$1.32 vs $1.24
Last surprise+6.5% beat
Setup gradeA
Conviction79 / 100
Pattern quality71%
Tech rank78.3 / 100
Group rank32 / 100
Status laneSetting up
Setup directionLong
Pattern familyBase
Resistance73.75
Support68.07
Days since event—
Candle confirm—
News sentiment—
Financials as of Tue, Mar 31, 2026 · quarterly.
Congress activity
Disclosed STOCK Act trades in MO · 1 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 Sheri Biggs house · R · SC · traded 2025-03-19 | Sell | $1K–$15K | 2025-03-19 | 2025-10-05 |
Insider activity
SEC Form 4 transactions in MO · 6 buys · 2 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
KELLY ENNIS DEBRA J Director · Common Stock · 2026-05-26 | Sell | 5.79K | $418K | 2026-05-26 | 2026-05-28 |
Strahlman Ellen R Director · Common Stock · 2026-05-26 | Sell | 2K | $145K | 2026-05-26 | 2026-05-28 |
Davis Robert Matthews Director · Common Stock · 2026-05-14 | Other | — | — | 2026-05-14 | 2026-05-18 |
SHANKS VIRGINIA E Director · Common Stock · 2026-05-14 | Grant | 2.57K | $0 | 2026-05-14 | 2026-05-18 |
McQUADE KATHRYN B. Director · Common Stock · 2026-05-14 | Grant | 4.66K | $0 | 2026-05-14 | 2026-05-18 |
Connelly Marjorie Mary Director · Common Stock · 2026-05-14 | Grant | 2.57K | $0 | 2026-05-14 | 2026-05-18 |
KELLY ENNIS DEBRA J Director · Common Stock · 2026-05-14 | Grant | 2.57K | $0 | 2026-05-14 | 2026-05-18 |
Davis Robert Matthews Director · Common Stock · 2026-05-14 | Grant | 2.57K | $0 | 2026-05-14 | 2026-05-18 |
Stoddart Richard S Director · Common Stock · 2026-05-14 | Other | — | — | 2026-05-14 | 2026-05-18 |
Stoddart Richard S Director · Common Stock · 2026-05-14 | Grant | 2.57K | $0 | 2026-05-14 | 2026-05-18 |
SEC filings
EDGAR filings in MO
No recent SEC filings on file for MO.
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