KR Kroger Co stock chart & analysis
Conviction 31Consumer StaplesScan · Fri, Nov 6, 2026Kroger Co (KR) closed at $67.70 (-2.49%) on Nov 6, 2026. Price is above its 50-day and above its 200-day moving average. RSI(14) 60, RS Rating 85, -11.6% from its 52-week high, +8.4% year to date. Sector: Consumer Staples · Retail-Grocery Stores.
Financials as of Sat, Aug 15, 2026 · quarterly.
KR technical analysis
Trend
KR's moving averages are mixed — no clean uptrend or downtrend. It closed 9.8% above the 50-day ($61.65) and 6.2% above the 200-day ($63.78). ADX(14) at 43 points to a strong, established trend. It meets 5 of 8 trend-template criteria.
Momentum
RSI(14) is 60, in the bullish half of its range. The MACD histogram is positive. Its RS Rating of 85 puts its weighted 12-month performance ahead of about 85% of the US market.
Volume and volatility
Volume on the latest session ran 0.4× its 20-day average. It trades about $423.8M a day on average. ATR(14) is $1.94, 2.9% of price — its typical daily range. Chaikin Money Flow (0.06) shows accumulation.
Key levels
The chart pattern's support is $57.66 and its resistance $66.66. The 52-week range is $54.15 to $76.58; price is 11.6% below the high and 25.0% above the low. The VWAP anchored at the 52-week high is $62.48, below price.
Performance
KR returned +1.4% (1 week), +10.3% (1 month), +19.9% (3 months), +3.1% (6 months), +7.2% (1 year), +8.4% (year to date).
About Kroger Co
Founded in 1883, Kroger is the largest pure-play supermarket operator in the United States, operating roughly 2,700 stores across more than 30 banners. Kroger's business is primarily grocery-led (roughly 78% of sales), spanning fresh food and private-label offerings, complemented by fuel centers (9%) and pharmacies (12%). The firm also generates income from advertising, data analytics, and manufacturing.
Retail-Grocery Stores · Listed 1951 · 403,000 employees
Congress activity
Disclosed STOCK Act trades in KR · 10 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 David J. Taylor house · R · OH · traded 2026-07-24 | Buy | $1K–$15K | 2026-07-24 | 2026-08-06 | |
 Julie Johnson house · D · TX · traded 2025-10-03 | Buy | $1K–$15K | 2025-10-03 | 2026-08-05 | |
David J. Taylor house · R · OH · traded 2026-06-05 | Buy | $1K–$15K | 2026-06-05 | 2026-06-12 | |
David J. Taylor house · OH · traded 2026-03-24 | Sell | $1K–$15K | 2026-03-24 | 2026-03-25 | |
 John Boozman senate · R · AR · traded 2026-02-26 | Buy | $1K–$15K | 2026-02-26 | 2026-03-06 | |
David J. Taylor house · OH · traded 2026-01-16 | Buy | $1K–$15K | 2026-01-16 | 2026-01-30 | |
Julie Johnson house · TX · traded 2025-10-06 | Sell | $1K–$15K | 2025-10-06 | 2025-11-06 | |
 Valerie Hoyle house · D · OR · traded 2025-09-23 | Sell | $1K–$15K | 2025-09-23 | 2025-10-10 | |
David J. Taylor house · R · OH · traded 2025-09-22 | Buy | $1K–$15K | 2025-09-22 | 2025-10-07 | |
Valerie Hoyle house · D · OR · traded 2025-07-28 | Buy | $1K–$15K | 2025-07-28 | 2025-09-12 |
Insider activity
SEC Form 4 transactions in KR · open-market 3 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Adcock Mary Ellen Executive Vice President · Common Stock · 2026-09-18 | Exercise | 37.96K | $1.3M | 2026-09-18 | 2026-09-21 |
Adcock Mary Ellen Executive Vice President · Common Stock · 2026-09-18 | Exercise | 10.85K | $416K | 2026-09-18 | 2026-09-21 |
Adcock Mary Ellen Executive Vice President · Common Stock · 2026-09-18 | Sell | 37.96K | $2.3M | 2026-09-18 | 2026-09-21 |
Adcock Mary Ellen Executive Vice President · Common Stock · 2026-09-18 | Sell | 10.85K | $658K | 2026-09-18 | 2026-09-21 |
Adcock Mary Ellen Executive Vice President · Common Stock · 2026-09-18 | Sell | 24.09K | $1.5M | 2026-09-18 | 2026-09-21 |
Adcock Mary Ellen Executive Vice President · Non-Qualified Stock Options · 2026-09-18 | Exercise | 37.96K | — | 2026-09-18 | 2026-09-21 |
Adcock Mary Ellen Executive Vice President · Non-Qualified Stock Options · 2026-09-18 | Exercise | 10.85K | — | 2026-09-18 | 2026-09-21 |
Gates Anne Director · Phantom Stock - Incentive Shares · 2026-09-01 | Grant | 188.308 | $11K | 2026-09-01 | 2026-09-02 |
Aufreiter Nora A Director · Phantom Stock - Incentive Shares · 2026-09-01 | Grant | 72.606 | $4K | 2026-09-01 | 2026-09-02 |
SARGENT RONALD Director · Phantom Stock - Incentive Shares · 2026-09-01 | Grant | 461.923 | $27K | 2026-09-01 | 2026-09-02 |
SEC filings
EDGAR filings in KR · 10 recent
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Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.