HSY Hershey Co stock chart & analysis
Conviction 51Consumer StaplesScan · Fri, Nov 6, 2026Hershey Co (HSY) closed at $178.08 (+0.37%) on Nov 6, 2026. Price is above its 50-day and below its 200-day moving average. RSI(14) 61, RS Rating 71, -25.7% from its 52-week high, -2.2% year to date. Sector: Consumer Staples · Sugar & Confectionery Products.
Financials as of Sun, Sep 27, 2026 · quarterly.
HSY technical analysis
Trend
HSY's moving averages are mixed — no clean uptrend or downtrend. It closed 5.7% above the 50-day ($168.46) and 5.5% below the 200-day ($188.31). ADX(14) at 21 points to a moderate trend. It meets 3 of 8 trend-template criteria.
Momentum
RSI(14) is 61, in the bullish half of its range. MACD crossed above its signal line 4 sessions ago. Its RS Rating of 71 puts its weighted 12-month performance ahead of about 71% of the US market.
Volume and volatility
Volume on the latest session ran 1.8× its 20-day average. It trades about $313.2M a day on average. ATR(14) is $4.95, 2.8% of price — its typical daily range. Chaikin Money Flow (0.23) shows accumulation.
Key levels
The chart pattern's support is $158.02 and its resistance $173.94. The 52-week range is $156.16 to $239.48; price is 25.7% below the high and 14.0% above the low. The VWAP anchored at the 52-week high is $184.44, above price.
Performance
HSY returned +7.5% (1 week), +9.5% (1 month), -2.6% (3 months), -4.2% (6 months), +4.8% (1 year), -2.2% (year to date).
About Hershey Co
Hershey is a leading US confectionery manufacturer (around a $55 billion market, according to Euromonitor), controlling 35% of the domestic chocolate aisle. Beyond its namesake label, the firm's portfolio has expanded over the last 85 years and now comprises 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the US, including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confectionery business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its portfolio, as well as Pirate Brands, Dot's Pretzels, and LesserEvil over the past few years.
Sugar & Confectionery Products · Listed 1947 · 19,595 employees
Congress activity
Disclosed STOCK Act trades in HSY · 10 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 Thomas H Tuberville senate · traded 2024-05-03 | Sell | $1K–$15K | 2024-05-03 | 2026-08-05 | |
 Alan Armstrong senate · R · OK · traded 2026-03-27 | Buy | $1K–$15K | 2026-03-27 | 2026-07-21 | |
 Dan Newhouse house · R · WA · traded 2026-07-10 | Sell | $1K–$15K | 2026-07-10 | 2026-07-17 | |
 Scott Scott Franklin house · FL · traded 2026-02-10 | Sell | $1K–$15K | 2026-02-10 | 2026-02-12 | |
 Sheldon Whitehouse senate · D · RI · traded 2025-11-21 | Buy | $1K–$15K | 2025-11-21 | 2025-12-01 | |
Scott Scott Franklin house · R · FL · traded 2024-08-07 | Buy | $1K–$15K | 2024-08-07 | 2025-07-03 | |
 Rob Bresnahan house · PA · traded 2025-05-15 | Buy | $1K–$15K | 2025-05-15 | 2025-05-31 | |
 Marjorie Taylor Greene house · GA · traded 2025-05-14 | Buy | $1K–$15K | 2025-05-14 | 2025-05-19 | |
Dan Newhouse house · R · WA · traded 2025-04-11 | Sell | $1K–$15K | 2025-04-11 | 2025-05-16 | |
 Julie Johnson house · D · TX · traded 2025-04-01 | Sell | $1K–$15K | 2025-04-01 | 2025-05-14 |
Insider activity
SEC Form 4 transactions in HSY · open-market 10 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-04 | Sell | 119 | $20K | 2026-11-04 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-04 | Sell | 1.63K | $285K | 2026-11-04 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-04 | Sell | 6.58K | $1.1M | 2026-11-04 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-04 | Sell | 300 | $52K | 2026-11-04 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-04 | Sell | 158 | $27K | 2026-11-04 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-04 | Sell | 1.22K | $209K | 2026-11-04 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-03 | Sell | 148 | $25K | 2026-11-03 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-03 | Sell | 1.13K | $188K | 2026-11-03 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-03 | Sell | 7.49K | $1.3M | 2026-11-03 | 2026-11-04 |
HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL 10% owner · Common Stock, $1.00 par value · 2026-11-03 | Sell | 1.02K | $172K | 2026-11-03 | 2026-11-04 |
SEC filings
EDGAR filings in HSY · 10 recent
Get daily signals & real-time alerts.
StockSetups scans ~12,300 US stocks & ETFs after every close and sorts every long setup into four ranked lanes — each with a trade plan — plus an always-on engine firing 35+ real-time intraday alerts. Free for 7 days, no credit card.
Start free — 7-day trial, no card →Free daily signals by email. Top 3 setups per lane after every close. No account needed.
Unsubscribe anytime · Privacy
Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.