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HOG
Conviction 60Consumer DiscretionaryScan · Thu, Sep 24, 2026Harley-Davidson, Inc. (HOG) closed at $25.53 (-1.73%) on Sep 24, 2026. Price is below its 50-day and above its 200-day moving average. RSI(14) 39, RS Rating 44, -11.6% from its 52-week high, +23.7% year to date. Sector: Consumer Discretionary · MOTORCYCLES, BICYCLES & PARTS.
HOG$25.53-1.73%
ResistanceSupportVol 14Insider buyInsider sellCongress buyCongress sellVol MA14 1.8M
Jun 26Jul 15Aug 3Aug 19Sep 8Sep 24
WSB mentions · 24h changelatest +0.00%· 1 mentions
Jun 26Jul 15Aug 3Aug 19Sep 8Sep 24
Price25.53
Change-1.73%
Gap+0.00%
Rel volume1.89×
Avg volume1.72M
Avg $ vol46.24M
SMA 2027.07
SMA 5026.80
SMA 20023.20
Price vs 50-4.75%
Price vs 200+10.03%
MA stackmixed
50/200 cross—
Supertrendup · 25.52
RSI (14)39
MACD hist-0.24
MACD cross—
Stoch %K / %D10 / 19
ADX (14)16
+DI / −DI18 / 28
RSI divergence—
MACD divergence—
ATR %3.72%
ADR %3.42%
52w high28.88
52w low17.19
From 52w high-11.60%
Above 52w low+48.52%
New 52w highNo
SqueezeOff
Bollinger width11.81%
%B0.02
Donchian pos10.24%
Donchian high28.86
Donchian low25.15
AVWAP (52w high)23.00
vs AVWAP high+10.98%
AVWAP (52w low)24.37
vs AVWAP low+4.76%
OBV trendDown
Chaikin MF (20)-0.14
Today vs 20d1.89×
Avg vol (14d)1.8M
Avg vol (20d)1.72M
Avg $ vol (20d)46.24M
Market cap2.66B
RS Rating44 / 99
RS 3m (vs SPY)-4.22%
RS 6m (vs SPY)+21.41%
RS line new highNo
Trend template6/8
Technical rank62.8
1 week-3.66%
1 month-7.13%
3 months+0.27%
6 months+38.22%
1 year-11.42%
YTD+23.69%
P/E7.84
P/B0.86
P/S0.74
P/FCF6.40
EPS2.78
Div yield3.25%
ROE10.93%
ROA4.67%
Debt/Eq0.53
Current1.90
EV/EBITDA4.28
Gross margin—
Net margin9.40%
Rev growth-13.12%
EPS growth-25.61%
Price target28.11
Target upside10.11%
Analyst ratingBuy
Institutional118.46%
Ent. value2.39B
Revenue1.11B
Net income79.81M
Gross profit371.09M
Free cash flow415.24M
IndustryMOTORCYCLES, BICYCLES & PARTS
ExchangeNYSE
Shares out105.27M
Employees7.2K
ListedTue, Jul 8, 1986
Free float102.7M
Float %94.1%
Short interest17.69M
Days to cover10.0d
Short volume68.5%
Squeeze score92 / 100
Next earnings—
EPS forecast—
Last EPS vs est$0.75 vs $0.62
Last surprise+21.0% beat
Setup gradeB
Conviction60 / 100
Pattern quality—
Tech rank62.8 / 100
Group rank41 / 100
Status laneNo active setup
Setup direction—
Pattern family
Resistance28.76
Support25.35
Days since event—
Candle confirm—
Financials as of Tue, Jun 30, 2026 · quarterly.
Congress activity
Disclosed STOCK Act trades in HOG · 10 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 Tim Moore house · NC · traded 2026-04-07 | Sell | $50K–$100K | 2026-04-07 | 2026-04-07 | |
Tim Moore house · NC · traded 2026-03-12 | Buy | $15K–$50K | 2026-03-12 | 2026-03-12 | |
Tim Moore house · NC · traded 2026-01-23 | Buy | $15K–$50K | 2026-01-23 | 2026-01-23 | |
Tim Moore house · NC · traded 2025-12-09 | Buy | $15K–$50K | 2025-12-09 | 2025-12-19 | |
Tim Moore house · NC · traded 2025-11-28 | Sell | $15K–$50K | 2025-11-28 | 2025-12-01 | |
Tim Moore house · R · NC · traded 2025-07-30 | Buy | $15K–$50K | 2025-07-30 | 2025-08-05 | |
Tim Moore house · R · NC · traded 2025-05-14 | Sell | $50K–$100K | 2025-05-14 | 2025-06-13 | |
Tim Moore house · R · NC · traded 2025-05-01 | Buy | $15K–$50K | 2025-05-01 | 2025-06-13 | |
Tim Moore house · R · NC · traded 2025-04-04 | Buy | $15K–$50K | 2025-04-04 | 2025-06-13 | |
 Jefferson Shreve house · R · IN · traded 2025-04-07 | Sell | $15K–$50K | 2025-04-07 | 2025-05-08 |
Insider activity
SEC Form 4 transactions in HOG · open-market 2 buys · 2 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Root Jonathan R CFO and CCO · Common Stock · 2026-09-01 | Sell | 1.55K | $43K | 2026-09-01 | 2026-09-02 |
Littleton Gayle CLO, CCO, CAO & Corp Sec · Common Stock · 2026-08-11 | Buy | 7.5K | $198K | 2026-08-11 | 2026-08-13 |
Starrs Artie President & CEO · Common Stock · 2026-08-10 | Buy | 10K | $259K | 2026-08-10 | 2026-08-11 |
Root Jonathan R CFO and CCO · Common Stock · 2026-08-03 | Sell | 1.55K | $39K | 2026-08-03 | 2026-08-05 |
Littleton Gayle CLO, CCO, CAO & Corp Sec · Restricted Stock Units · 2026-07-24 | Grant | 39.23K | — | 2026-07-24 | 2026-07-28 |
SEC filings
EDGAR filings in HOG · 10 recent
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