HOG Harley-Davidson, Inc. stock chart & analysis
Conviction 15Consumer DiscretionaryScan · Fri, Nov 6, 2026Harley-Davidson, Inc. (HOG) closed at $32.66 (+0.25%) on Nov 6, 2026. Price is above its 50-day and above its 200-day moving average. RSI(14) 68, RS Rating 93, -6.2% from its 52-week high, +59.4% year to date. Sector: Consumer Discretionary · Motorcycles, Bicycles & Parts.
Financials as of Wed, Sep 30, 2026 · quarterly.
HOG technical analysis
Trend
HOG is in an uptrend: price is above the 50-day, which is above the 200-day moving average. It closed 17.8% above the 50-day ($27.74) and 34.4% above the 200-day ($24.30). ADX(14) at 37 points to a strong, established trend. It meets 8 of 8 trend-template criteria.
Momentum
RSI(14) is 68, in the bullish half of its range. The MACD histogram is positive. Its RS Rating of 93 puts its weighted 12-month performance ahead of about 93% of the US market.
Volume and volatility
Volume on the latest session ran 0.7× its 20-day average. It trades about $71.7M a day on average. ATR(14) is $1.24, 3.8% of price — its typical daily range. On-balance volume is trending up. Chaikin Money Flow (0.37) shows accumulation.
Key levels
The chart pattern's support is $24.58 and its resistance $27.87. The 52-week range is $17.09 to $34.84; price is 6.2% below the high and 91.2% above the low. The VWAP anchored at the 52-week high is $32.96, above price.
Performance
HOG returned +4.6% (1 week), +22.1% (1 month), +25.2% (3 months), +28.5% (6 months), +28.5% (1 year), +59.4% (year to date).
About Harley-Davidson, Inc.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Motorcycles, Bicycles & Parts · Listed 1986 · 7,200 employees
Signal lifecycle
How this symbol has moved through the lanes across 60 scans — each scan is re-classified from that day's price, so gaps are days it dropped off the board entirely.
- Setting upAug 28 – Oct 214 scans
- Breaking out nowOct 221 scan
Congress activity
Disclosed STOCK Act trades in HOG · 10 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 Tim Moore house · NC · traded 2026-04-07 | Sell | $50K–$100K | 2026-04-07 | 2026-04-07 | |
Tim Moore house · NC · traded 2026-03-12 | Buy | $15K–$50K | 2026-03-12 | 2026-03-12 | |
Tim Moore house · NC · traded 2026-01-23 | Buy | $15K–$50K | 2026-01-23 | 2026-01-23 | |
Tim Moore house · NC · traded 2025-12-09 | Buy | $15K–$50K | 2025-12-09 | 2025-12-19 | |
Tim Moore house · NC · traded 2025-11-28 | Sell | $15K–$50K | 2025-11-28 | 2025-12-01 | |
Tim Moore house · R · NC · traded 2025-07-30 | Buy | $15K–$50K | 2025-07-30 | 2025-08-05 | |
Tim Moore house · R · NC · traded 2025-05-14 | Sell | $50K–$100K | 2025-05-14 | 2025-06-13 | |
Tim Moore house · R · NC · traded 2025-05-01 | Buy | $15K–$50K | 2025-05-01 | 2025-06-13 | |
Tim Moore house · R · NC · traded 2025-04-04 | Buy | $15K–$50K | 2025-04-04 | 2025-06-13 | |
 Jefferson Shreve house · R · IN · traded 2025-04-07 | Sell | $15K–$50K | 2025-04-07 | 2025-05-08 |
Insider activity
SEC Form 4 transactions in HOG · open-market 2 buys · 3 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Root Jonathan R CFO and CCO · Common Stock · 2026-10-01 | Sell | 1.56K | $38K | 2026-10-01 | 2026-10-05 |
Root Jonathan R CFO and CCO · Common Stock · 2026-09-01 | Sell | 1.55K | $43K | 2026-09-01 | 2026-09-02 |
Littleton Gayle CLO, CCO, CAO & Corp Sec · Common Stock · 2026-08-11 | Buy | 7.5K | $198K | 2026-08-11 | 2026-08-13 |
Starrs Artie President & CEO · Common Stock · 2026-08-10 | Buy | 10K | $259K | 2026-08-10 | 2026-08-11 |
Root Jonathan R CFO and CCO · Common Stock · 2026-08-03 | Sell | 1.55K | $39K | 2026-08-03 | 2026-08-05 |
Littleton Gayle CLO, CCO, CAO & Corp Sec · Restricted Stock Units · 2026-07-24 | Grant | 39.23K | — | 2026-07-24 | 2026-07-28 |
SEC filings
EDGAR filings in HOG · 10 recent
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Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.