HNST Honest Company, Inc. stock chart & analysis
Conviction 40Consumer DiscretionaryScan · Fri, Nov 6, 2026Honest Company, Inc. (HNST) closed at $4.67 (+5.18%) on Nov 6, 2026. Price is below its 50-day and above its 200-day moving average. RSI(14) 46, RS Rating 92, -22.5% from its 52-week high, +80.6% year to date. Sector: Consumer Discretionary · Retail-Catalog & Mail-Order Houses.
Why HNST moved
From the StockSetups movers recaps that covered HNST, newest first. A recap states what was known that day.
- Close+40.8%
Honest delivered a strong Q2 2026 earnings report, with multiple outlets on August 6 highlighting record margins and a beat on both earnings and revenue estimates. Yahoo Finance and Marketbeat both flagged the Q2 earnings call highlights, with the record-margin story being the headline takeaway.
Top Stock Movers Today — August 6, 2026: Why WYHG, IOVA, HNST, ASPN & INSM Surged →
Financials as of Wed, Sep 30, 2026 · quarterly.
HNST technical analysis
Trend
HNST's moving averages are mixed — no clean uptrend or downtrend. It closed 9.0% below the 50-day ($5.12) and 21.8% above the 200-day ($3.83). ADX(14) at 28 points to a strong, established trend. It meets 6 of 8 trend-template criteria.
Momentum
RSI(14) is 46, in the bearish half of its range. The MACD histogram is negative. Its RS Rating of 92 puts its weighted 12-month performance ahead of about 92% of the US market.
Volume and volatility
Volume on the latest session ran 2.3× its 20-day average. It trades about $10.8M a day on average. ATR(14) is $0.2686, 5.8% of price — its typical daily range. Chaikin Money Flow (-0.35) shows distribution.
Key levels
The chart pattern's support is $4.31 and its resistance $5.43. The 52-week range is $2.07 to $6.01; price is 22.5% below the high and 125.1% above the low. The VWAP anchored at the 52-week high is $5.00, above price.
Performance
HNST returned +11.8% (1 week), -6.2% (1 month), -10.9% (3 months), +28.0% (6 months), +41.2% (1 year), +80.6% (year to date).
About Honest Company, Inc.
The Honest Co Inc is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, the company delivers personal care products for everyone from babies to adults, spanning categories across wipes, personal care, diapers, and beauty. It has three product categories namely; Diapers and Wipes, Skin and Personal Care, and Household and Wellness, out of which the majority of its revenue is generated from the sale of diapers and wipes. The company operates only in the United States.
Retail-Catalog & Mail-Order Houses · Listed 2021 · 174 employees
Signal lifecycle
How this symbol has moved through the lanes across 60 scans — each scan is re-classified from that day's price, so gaps are days it dropped off the board entirely.
- Breaking out nowOct 121 scan
- Broke outOct 131 scan
- Retesting breakoutOct 141 scan
- Setting upOct 15 – Oct 193 scans
Recent news
- Honest Company, Inc.: Earnings resultsSEC EDGAR · Thu, Nov 5, 2026
Insider activity
SEC Form 4 transactions in HNST · open-market 6 sells
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Sternweis Thomas SVP, Enterprise Dev. & Strat. · Common Stock · 2026-10-08 | Sell | 25K | $123K | 2026-10-08 | 2026-10-09 |
Sternweis Thomas SVP, Enterprise Dev. & Strat. · Common Stock · 2026-09-14 | Sell | 25K | $137K | 2026-09-14 | 2026-09-15 |
von Kunssberg Etienne SVP, Supply Chain · Common Stock · 2026-08-21 | Sell | 4.58K | $23K | 2026-08-21 | 2026-08-24 |
Mayle Jonathan SVP, Customer Sales · Common Stock · 2026-08-20 | Sell | 6.16K | $31K | 2026-08-20 | 2026-08-24 |
Mayle Jonathan SVP, Customer Sales · Common Stock · 2026-08-20 | Grant | 105.8K | — | 2026-08-20 | 2026-08-24 |
Vernon Carla Chief Executive Officer · Common Stock · 2026-08-20 | Sell | 117.89K | $588K | 2026-08-20 | 2026-08-24 |
Vernon Carla Chief Executive Officer · Common Stock · 2026-08-20 | Grant | 362.07K | — | 2026-08-20 | 2026-08-24 |
Vernon Carla Chief Executive Officer · Performance Stock Unit · 2026-08-20 | Grant | 362.07K | — | 2026-08-20 | 2026-08-24 |
Sheehey Brendan General Counsel · Common Stock · 2026-08-20 | Sell | 9.66K | $48K | 2026-08-20 | 2026-08-24 |
Sheehey Brendan General Counsel · Common Stock · 2026-08-20 | Grant | 105.8K | — | 2026-08-20 | 2026-08-24 |
SEC filings
EDGAR filings in HNST · 10 recent
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Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.