DG Dollar General Corp stock chart & analysis
Conviction 40Consumer StaplesScan · Fri, Nov 6, 2026Dollar General Corp (DG) closed at $133.75 (-3.08%) on Nov 6, 2026. Price is above its 50-day and above its 200-day moving average. RSI(14) 53, RS Rating 92, -15.5% from its 52-week high, +0.7% year to date. Sector: Consumer Staples · Retail-Variety Stores.
Financials as of Fri, Jul 31, 2026 · quarterly.
DG technical analysis
Trend
DG is in an uptrend: price is above the 50-day, which is above the 200-day moving average. It closed 4.8% above the 50-day ($127.56) and 6.6% above the 200-day ($125.47). The 50-day crossed above the 200-day (a golden cross) 7 sessions ago. ADX(14) at 24 points to a moderate trend. It meets 5 of 8 trend-template criteria.
Momentum
RSI(14) is 53, in the bullish half of its range. MACD crossed above its signal line 2 sessions ago. Its RS Rating of 92 puts its weighted 12-month performance ahead of about 92% of the US market.
Volume and volatility
Volume on the latest session ran 1.0× its 20-day average. It trades about $304.9M a day on average. ATR(14) is $5.14, 3.8% of price — its typical daily range.
Key levels
The chart pattern's support is $118.68 and its resistance $132.45. The 52-week range is $95.11 to $158.23; price is 15.5% below the high and 40.6% above the low. The VWAP anchored at the 52-week high is $121.50, below price.
Performance
DG returned +1.1% (1 week), +7.6% (1 month), +9.3% (3 months), +18.1% (6 months), +32.9% (1 year), +0.7% (year to date).
About Dollar General Corp
Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It's 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.
Retail-Variety Stores · Listed 2009 · 194,000 employees
Congress activity
Disclosed STOCK Act trades in DG · 10 recent
| Member | Side | Amount | Traded | Filed | PTR |
|---|---|---|---|---|---|
 Lisa McClain house · R · MI · traded 2025-06-11 | Sell | $1K–$15K | 2025-06-11 | 2025-08-13 | |
Lisa McClain house · R · MI · traded 2025-06-09 | Buy | $1K–$15K | 2025-06-09 | 2025-08-13 | |
 Jefferson Shreve house · R · IN · traded 2025-05-12 | Sell | $15K–$50K | 2025-05-12 | 2025-06-22 | |
 Dan Newhouse house · R · WA · traded 2025-04-11 | Sell | $1K–$15K | 2025-04-11 | 2025-05-16 | |
Jefferson Shreve house · R · IN · traded 2025-03-05 | Buy | $15K–$50K | 2025-03-05 | 2025-04-11 | |
 Greg Landsman house · D · OH · traded 2025-03-27 | Sell | $1K–$15K | 2025-03-27 | 2025-04-08 | |
 Rob Bresnahan house · PA · traded 2025-02-25 | Buy | $1K–$15K | 2025-02-25 | 2025-03-27 | |
 Marjorie Taylor Greene house · GA · traded 2025-03-07 | Buy | $1K–$15K | 2025-03-07 | 2025-03-09 | |
Marjorie Taylor Greene house · GA · traded 2025-03-03 | Buy | $1K–$15K | 2025-03-03 | 2025-03-09 | |
 Gilbert Cisneros house · D · CA · traded 2025-02-26 | Buy | $1K–$15K | 2025-02-26 | 2025-03-06 |
Insider activity
SEC Form 4 transactions in DG
| Insider | Side | Shares | Value | Traded | Filed |
|---|---|---|---|---|---|
Herrmann Tracey N EVP, Store Operations · Common Stock · 2026-11-04 | Tax | 1.65K | $233K | 2026-11-04 | 2026-11-06 |
Wheeler Bryan D EVP & Chief Merchandising Ofc · Common Stock · 2026-11-04 | Tax | 1.65K | $233K | 2026-11-04 | 2026-11-06 |
Hicks Gregory H Director · Common Stock · 2026-05-28 | Grant | 1.65K | $0 | 2026-05-28 | 2026-06-01 |
BRYANT WARREN F Director · Common Stock · 2026-05-28 | Disposition | 1.285 | $141 | 2026-05-28 | 2026-05-29 |
CALBERT MICHAEL M Director · Common Stock · 2026-05-28 | Grant | 1.65K | $0 | 2026-05-28 | 2026-05-29 |
Sandler Debra A. Director · Common Stock · 2026-05-28 | Grant | 1.65K | $0 | 2026-05-28 | 2026-05-29 |
SANTANA RALPH E Director · Common Stock · 2026-05-28 | Grant | 1.65K | $0 | 2026-05-28 | 2026-05-29 |
McGuire Timothy I Director · Common Stock · 2026-05-28 | Grant | 1.65K | $0 | 2026-05-28 | 2026-05-29 |
BRYANT WARREN F Director · Common Stock · 2026-05-28 | Other | — | — | 2026-05-28 | 2026-05-29 |
McGuire Timothy I Director · Common Stock · 2026-05-28 | Disposition | 0.326 | $36 | 2026-05-28 | 2026-05-29 |
SEC filings
EDGAR filings in DG · 9 recent
Get daily signals & real-time alerts.
StockSetups scans ~12,300 US stocks & ETFs after every close and sorts every long setup into four ranked lanes — each with a trade plan — plus an always-on engine firing 35+ real-time intraday alerts. Free for 7 days, no credit card.
Start free — 7-day trial, no card →Free daily signals by email. Top 3 setups per lane after every close. No account needed.
Unsubscribe anytime · Privacy
Educational data, not financial advice. Patterns, levels and the trade plan are algorithmic, not a recommendation to trade.