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CLX Clorox Co stock chart & analysis

Conviction 24Consumer StaplesScan · Fri, Nov 6, 2026

Clorox Co (CLX) closed at $99.96 (+0.26%) on Nov 6, 2026. Price is above its 50-day and above its 200-day moving average. RSI(14) 74, RS Rating 35, -22.5% from its 52-week high, -0.9% year to date. Sector: Consumer Staples · Specialty Cleaning, Polishing and Sanitation Preparations.

CLX$99.96+0.26%
ResistanceSupportVol 14Insider buyCongress buyCongress sell
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Clorox CoSpecialty Cleaning, Polishing and Sanitation Preparationswww.thecloroxcompany.com ↗
Price99.96
Change+0.26%
Gap-2.88%
Rel volume0.75×
Avg volume2.71M
Avg $ vol243.18M
SMA 2089.00
SMA 5087.71
SMA 20099.41
Price vs 50+13.92%
Price vs 200+0.51%
MA stackmixed
50/200 cross—
Supertrendup · 89.46
RSI (14)74
MACD hist1.70
MACD cross—
Stoch %K / %D93 / 91
ADX (14)29
+DI / −DI34 / 11
RSI divergence—
MACD divergence—
ATR %3.05%
ADR %2.89%
52w high128.90
52w low79.12
From 52w high-22.48%
Above 52w low+26.30%
New 52w highNo
SqueezeOff
Bollinger width22.10%
%B1.06
Donchian pos93.60%
Donchian high101.09
Donchian low82.88
AVWAP (52w high)95.77
vs AVWAP high+4.34%
AVWAP (52w low)87.53
vs AVWAP low+14.16%
OBV trendUp
Chaikin MF (20)0.23
Today vs 20d0.75×
Avg vol (14d)2.89M
Avg vol (20d)2.71M
Avg $ vol (20d)243.18M
Market cap12.11B
RS Rating35 / 99
RS 3m (vs SPY)-2.35%
RS 6m (vs SPY)+8.73%
RS line new highNo
Trend template3/8
Technical rank84.7
1 week+13.55%
1 month+19.76%
3 months-7.22%
6 months+8.43%
1 year-8.26%
YTD-0.90%
P/E14.95
P/B-310.40
P/S1.70
P/FCF15.91
EPS6.52
Div yield4.97%
ROE—
ROA10.34%
Debt/Eq—
Current0.65
EV/EBITDA—
Gross margin45.23%
Net margin11.40%
Rev growth0.16%
EPS growth189.29%
Price target90.83
Target upside-9.10%
Analyst ratingHold
Institutional101.43%
Ent. value15.9B
Revenue1.91B
Net income170M
Gross profit770M
Free cash flow761M
IndustrySpecialty Cleaning, Polishing and Sanitation Preparations
ExchangeNYSE
Shares out120.92M
Employees7.6K
ListedThu, Jun 1, 1972
Free float120.31M
Float %99.5%
Short interest—
Days to cover—
Short volume47.2%
Squeeze score—
Next earnings—
EPS forecast—
Last EPS vs est$1.55 vs $0.97
Last surprise+59.8% beat
Setup gradeD
Conviction24 / 100
Pattern quality—
Tech rank84.7 / 100
Group rank96 / 100 · Leading
Status laneNo active setup
Setup direction—
Pattern family
Resistance94.90
Support79.98
Days since event—
Candle confirm—

Financials as of Wed, Sep 30, 2026 · quarterly.

CLX technical analysis

Trend

CLX's moving averages are mixed — no clean uptrend or downtrend. It closed 13.9% above the 50-day ($87.71) and 0.5% above the 200-day ($99.41). ADX(14) at 29 points to a strong, established trend. It meets 3 of 8 trend-template criteria.

Momentum

RSI(14) is 74, in overbought territory. The MACD histogram is positive. Its RS Rating of 35 puts its weighted 12-month performance ahead of about 35% of the US market.

Volume and volatility

Volume on the latest session ran 0.8× its 20-day average. It trades about $243.2M a day on average. ATR(14) is $3.05, 3.0% of price — its typical daily range. On-balance volume is trending up. Chaikin Money Flow (0.23) shows accumulation.

Key levels

The chart pattern's support is $79.98 and its resistance $94.90. The 52-week range is $79.12 to $128.90; price is 22.5% below the high and 26.3% above the low. The VWAP anchored at the 52-week high is $95.77, below price.

Performance

CLX returned +13.6% (1 week), +19.8% (1 month), -7.2% (3 months), +8.4% (6 months), -8.3% (1 year), -0.9% (year to date).

About Clorox Co

Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.

Specialty Cleaning, Polishing and Sanitation Preparations · Listed 1972 · 7,600 employees

Congress activity

Disclosed STOCK Act trades in CLX · 6 recent

All disclosures →
MemberSideAmount
Gilbert Cisneros
Gilbert Cisneros
house · CA · traded 2026-05-15
Sell$1K–$15K
Gilbert Cisneros
Gilbert Cisneros
house · CA · traded 2025-11-12
Sell$1K–$15K
Lisa McClain
Lisa McClain
house · MI · traded 2025-10-30
Buy$1K–$15K
Lisa McClain
Lisa McClain
house · R · MI · traded 2025-06-24
Buy$1K–$15K
Jefferson Shreve
Jefferson Shreve
house · R · IN · traded 2025-04-11
Sell$15K–$50K
Thomas H Tuberville
Thomas H Tuberville
senate · traded 2024-04-29
Buy$1K–$15K

Insider activity

SEC Form 4 transactions in CLX · open-market 1 buy

InsiderSideShares
Breber Pierre R
Director · Common Stock · 2026-11-04
Buy4K
Barton Nina
EVP-Chief Growth & Strategy Of · Common Stock · 2026-10-05
Tax1.11K
Bellet Luc
EVP - Chief Financial Officer · Common Stock · 2026-10-05
Grant1.68K
Bellet Luc
EVP - Chief Financial Officer · Common Stock · 2026-10-05
Tax580
Bellet Luc
EVP - Chief Financial Officer · Common Stock · 2026-10-05
Tax1.03K
Hilt Angela C
EVP - Chief Legal Officer · Common Stock · 2026-10-05
Grant6.64K
Hilt Angela C
EVP - Chief Legal Officer · Common Stock · 2026-10-05
Tax2.3K
Hilt Angela C
EVP - Chief Legal Officer · Common Stock · 2026-10-05
Tax2.35K
Hyder Chris T
EVP-Chief Operating Officer · Common Stock · 2026-10-05
Grant4.19K
Hyder Chris T
EVP-Chief Operating Officer · Common Stock · 2026-10-05
Tax100

SEC filings

EDGAR filings in CLX · 10 recent

EDGAR →

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